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Challenges of the Tech Industry : Shortage of qualified developers

The software development industry is both enormous and rapidly growing. DataMonitor predicts that the global software market will reach  $299.1 billion in 2014—an estimated increase of 32.6% from its...

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Why an Over Optimisation Penalty Will Hurt SEO

Breaking news! Matt Cutts just announced his team was working on an over optimisation penalty to punish the sites doing too much SEO and not enough good content. While this may seem like a good idea...

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We Are The New Mad Men

The award-winning television drama Mad Men has been one of my favorite shows for quite some time now. The show, set in the 1960s, gives us a glimpse into what life was like at a big time ad agency in...

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How I Made the Change From a Classical Advertising Model to Digital

Those days when TV and radio ads, direct mail and print advertising captured the attention of millions of viewers are fading. As businesses worldwide are realizing that information search and social...

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Budapest: The Silicon Valley Of Europe?

In his May 2006 essay titled “How to Be Silicon Valley,” Paul Graham (founder of YCombinator) discusses what it would take to reproduce Silicon Valley elsewhere. While the essay (which can be found...

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Being a lean marketer vs Being a cheap marketer

Note: this post assumes you know the basics of the lean startup, if you don’t check this short page summarising most of the principles I will be talking about in this post As I was listening to...

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Be Careful What You Wish For: Vanity Metrics In IM

In the world of internet marketing, much more than in traditional marketing, metrics are key. Marketers are ruled by the almighty ROI and the ultra precise attribution models leave no room for...

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The 6 commandments of the productive Internet marketer

This post is an excerpt of my free 30 pages ebook on doing the right things for internet marketers. If you enjoy this post, you should consider downloading the book. Mindsets are merely a set of...

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Shades of Grey: How link building used to be done and why things changed for...

For a considerable amount of time, links have been a core weapon in an SEO’s arsenal. The way those links are acquired, however, has undergone massive changes in recent years. I wanted to publicly...

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